How are companies valued when they are ready to launch their IPOs?

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Do any entrepreneurs know what the process is and can you give a simplified breakdown of how it is calculated? I wish it was just 10X projected or actual revenue or 10X projected or actual profits., but it seems to be more calculated than that. Are you allowed to be traded on the stock market if you own 100% of your stock but release and IPO worth 5% of your companies valued equity?

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